Redesigning one’s website to prepare for the new business cycle is a must for each and every business establishment in the World Wide Web. There are two errors committed by website designers in redesigning sites. The first one is making a minor facelift. The layout remains the same but there are some minor changes. The color scheme remains the same but there are some few accentuations of colors so as not to appear a copycat of the old sites. This practice is common so as to save money and place money on more important items like search engine optimization and security improvements.
Planning for Success
The website reviewers and the customers will surely give a very bad rating of the place. The second one is a radical 360-degree shift of design. This radical approach is brought about by the emergence of young and aggressive website designers who want to make a name quickly in the online realm. Now, how are you going to plan your next website redesign?
Know Your Mission
First, one should know his company is all about. Website owners should rethink and revalue their respective companies. If his business did well for 2012, he should consider all the added value for his website redesign. It would be absurd and wrong for the website owner to retain the value of his site. He should make revisions to showcase growth befitting his gains and earnings for the business year. In redesigning the website, you should also consider accessibility. If you had issues with accessibility because some customers wrote you messages informing you about the inaccessible areas of your website, you should respond quickly and not wait for a fiasco to happen. In redesigning, the accessibility must be considered because traffic and sales are dependent on it.
Don’t Forget SEO
Second, there is no doubt that content is part of website redesign. reminded readers that search engine optimization, updating contents, website content generation etc are all part of web design. Of course, such items will be appreciated by the customers. If the contents occlude your design or your design occludes your contents, then your website is headed to trouble. In planning your redesign, you should go back to your website analytic results to find out what areas of your website are ignored.
Plan Your Budget
Third, in planning a redesign of your website, you should not consider the people who will manage your site. If you spent a huge chunk of your income paying people to generate content, you might as well look for ways and means to reduce cost. Look for freelance students doing excellent search engine optimization work online. The internet is filled with such kids. Another great way is to leverage the power of existing frameworks and well-supported libraries. I’m a huge fan of using WordPress themes as design inspiration. You don’t have to be building a WordPress website to appreciate the aesthetics of some of the best-developed WordPress themes out there. What’s $50 when it could help you understand how to make your entire website faster?
Mobile-First is First
Fourth, obviously, you will have to create responsive and adaptive website designs for your next website. However, you should concentrate on knowing the extent of your mobile market and related items – culture, age-group, and average money spent by the specific groups. Through this, you would know how many responsive websites you are going to create to cater to the demand of those young people using smart phones and tablets.
Planning a website redesign is tough. To plan a website means one should let go of old parts even if such parts give some sort of sentimental value. Plan carefully and get the best results possible. If you take into consideration all the information mentioned here you’re much more likely to find success. Even still, always have a backup of your backups!
Design Trends to Expect in 2019
The internet business community is now entering a new business cycle. 2018 was a year of growth. We have seen numerous positive changes in the online business community. We are seeing radical changes left and right. Governments attempted to regulate the internet community as a whole all in the name of general welfare and the common good, but numerous businessmen and online business conglomerates launched boycotts and protests reminding governments the effect of an internet-less world.
As a result, the brilliant website designers and website owners created ways and means to make a website not solely under a jurisdiction of a single government entity. Security features of websites also became tougher to protect websites from government intrusion and criminals. Website design also remained free and virtually unregulated for the year 20182 – and the only regulatory mechanism is the market which boycotts or promotes a good website. Attempts from some sectors were made to regulate website design again all in the name of the common good – protect local employment and non-transfer of intellectual property – but all attempts were futile. Let’s take a look at the design trends to expect in 2019.
Responsive and Adaptive Website Design
Many website design firms have reminded readers that responsive and adaptive website design allows building websites that are optimized for screens of all sizes – small mobile devices, tablets, and large desktop monitors. The trend will continue because the technology cannot be stopped. Improvement in communications technology including mobile phones is not subject to regulation, and this causes a surge in the demand for responsive website design. Simply put, a responsive website design means that the design is flexible in desktop, smartphone and tablet screens. An adaptive website design is what we need to remain competitive next years as more and more people are using smartphones and tablets for their everyday needs.
According to many website designers we’ve spoken with, parallax is a technique achieved with multiple layers of a website that are scrolling at different speeds creating an illusion of a 3D effect. Parallax screening is a way for website designers to reach the all-important target audience for their customers. If you look closely, parallax screening is part of responsive website design. Through parallax screening, the customer can get to scroll and view the numerous contents from different websites using his tablet or smartphone.
Minimalism is Re-emphasized
There are always downsides for technology but the same are remedied by the market. Because of the arrival of numerous cameras, the photography industry is said to be diluted. The so-called “old guards” of photography are complaining about the surge of new amateur photographers using all sorts of picture-taking devices made in China. Well, at the end of the day, the best photographers – whether they are new or old- are the ones hired by the clients. The same is true in website design. With the emergence of hundreds of photo-editing devices and increased memory systems, the design community is sto aid be diluted and one website designer even went on to claim that designing can now be done by kids. However, the market fixed the defects and minimalism is back. In fact, only professionals and those with lengthy experience in website design can create a truly minimalist website taking into consideration all factors.
Designed Typography will take Center Stage
Typography is becoming an integral part of web design ideas and projects and the use of custom fonts will be an essential creative asset, contributing to the overall identity of a website as much as other important elements such as colors or artwork. If 2018 was the year when color scheme took center stage, 2019 will be a battle for font styles. Designers and website developers are busy looking and creating the perfect fonts to catch the attention of the target clientele.
5 Health Tips Every Web Designer Needs to Hear
Health isn’t often a leading topic among conversations between website developers. Tech and health don’t always mesh—sometimes they do—though health has a way of affecting every aspect of our lives. If you feel bad you won’t tackle problems as well and your designs will reflect your mood. Sure, every professional would like to think they’re above such influence but the truth is we’re just a bunch of animals. This article is all about sharing some valuable health tips to help keep your website design company up-and-running by helping you be the best version of your self.
Good Health is Not Easy
Feeling good is only easy for those among us that do it by default. For those whose first response is fatigue, negativity, or chronic illness there’s an uphill battle ahead. Making a conscious effort to take steps to improve one’s health is the only way by which anything meaningful will ever be accomplished. No one’s going to do it for you. We’re no doctors here at DesignOra but we all have an interest in performing our best on the job. Taking steps to ensure our health is as good as it can help us maintain our edge when it comes to landing new clients, nailing our projects, and coming up with creative solutions to difficult problems. After all, no one’s going to redefine their design approach when they feel like shit.
Exercise Every Day
Exercise continues to be the simplest and most substantiated benefit for human health. Our ancestors passed the time by running dozens of miles, hunting fierce predators, and rarely sitting down for a break. In fact, sitting at a desk (or even standing at a desk) isn’t what the human body and mind have evolved to accel at. Being in a moving environment not only helps signal our bodies to release the hormones we need to feel good but it also helps modulate our immune system. Our brains do better when given dynamic situations to navigate and draw relevance from. If a new concept is learned within the context of something easy to remember chances are you’ll learn it more completely. Crawl before you walk and walk before you run. No need to start powerlifting on day one. Walking 15-30 minutes each day is a great first step.
Get Quality Sleep
Pushing the boundary of one’s wakefulness to finish up a last-minute revision on a project already past its deadline is a common part of web design. Staying up all night (and waking up first thing in the morning) is considered a rite of passage for most but it takes its toll. Sleep deprivation is one of the strongest correlating factors with all major disease (right after exercise!) If you’re not getting enough sleep you’re doing yourself a disservice. Putting in 8 horizontal hours each night isn’t guaranteed to cover your ass though. Quality is as important as quantity when it comes to sleep and if you’re sleeping poorly it doesn’t matter how long you’re down for. I recently helped redesign a website that features lots of mattress reviews. My first impression was to be mesmerized by how many different types of mattresses there are out there. My second impression was that one can buy a quality mattress without taking out a loan these days. Not only can you visit their website to get a nice example of modern website design but also get some quality mattress recommendations!
Eat Good Food
Fad diets aren’t something that you should pay attention to. Anyone offering you a way to lose X pounds in X days is blowing smoke up your ass and deserves to be force-fed a tub of butter. Assessing your overall nutrition is something that can make a difference though. If you eat fast food, frozen food, preserved food, or just about any food ordered from chain takeouts there’s a big chance that you’re not getting the nutrition you need. Hiring a nutritionist to help you build a customized dietary plan is a great idea but not affordable for everyone out there. Instead, I like to follow a few simple rules:
- Eat organic when possible
- Cook your own food
- Balance your macros (carbs, fats, protein)
That’s not too hard, right? There’s an infinite degree of complexity one can introduce to their diet but these simple guidelines can make a world of difference. Cutting out processed foods, eating whole foods (things you buy in the grain, produce, and meat section at the grocery store) can have a tremendous impact on your cognitive and physical health.
Live a Balanced Lifestyle
There’s not much scientific language to frame this one with. Just imagine I’m putting on my Zen-Master robe as I write. Web development, software engineering, and any discipline that involves nuanced problem solving take a lot of mental effort. In our fields, there are strong incentives to devote oneself to seeing the world primarily from the mental perspective. It’s easy to forget to assess situations based on the physical sensations you feel or your emotional perception when you have to think all day. It’s a force of habit; akin to muscle memory (mind memory?!) Recognizing that one needs to have physical and emotional experiences each day to support their mental ones is easier said than done. The first tip I can offer is to consider your exercise a physical task. Don’t spend your whole time at the gym thinking about your deadline or how late your client is on paying their last bill. Focus on how the fibers of your muscles feel, how the air feels in your lungs, and how the ground feels beneath your feet. Check out, and give yourself permission to do so.
Laughter is Good Medicine
Laughter might not cure cancer but it damn sure helps lower the risk of chronic health issues. The human immune system is comprised of (among many other things) receptors for a class of compounds known as Enkephalins. Among them are the feel-good compounds we call Endorphins that get released when we laugh, exercise, have sex or do some types of drugs. These compounds are our bodies’ way of signaling to us that we’re doing something good! Chronic and regular release of these compounds has been shown to have a modulatory effect on the human immune system so much so that synthetic mimetics are used to treat a varying number of diseases. Common drugs used to treat opioid addiction (opioids are very similar to endorphins) are often used as general immune-boosting therapies for patients with conditions unresponsive to conventional care. Laughing and feeling good is one of the two best ways to help ensure your body stays in tip-top shape!
We aren’t doctors and aren’t giving medical advise (our lawyer would be happy that we’ve said that!) This article is only meant to help bring some attention to how important health is in everything we do. That includes website development! By taking effective steps towards feeling better you will, without doubt, end up being a better designer. There is no scenario in which you are healthier in which you don’t become more capable—even if it makes you realize you hate web design. I mean, let’s be honest; sometimes at 2am, I feel like I’m torturing myself on purpose. One email. Could. Stop. It. All. Clients. Hate. SHIT. Seriously though, live a healthy life and you’ll find that happiness might not be far behind!
Does SEO Affect Your Creative Freedom?
SEO isn’t something that most web developers have a deep knowledge of. Sure, it’s common sense that one should use certain keywords, use proper HTML markup tags, and abide by Schema.org best-practices. What about having too many keywords on your page? What about abusing Schema.org markup for an advantage in Search Engine Results Pages (SERPs)? These are some common issues that not all web devs are well-educated on. This article should help you understand what it is that you don’t know so you.
SEO 101: Keep it Simple Stupid
SEO is a technical affair that can be considered in varying degrees of complexity. For example, an effective mindset for SEO is to simply create really great content. If your website is full of great content it’s likely to earn backlinks from other relevant websites and gain exposure in the SERP, right? Turns out that strategy isn’t wrong but it won’t get you too far either. I’ve seen plenty of websites that have amazing content but aren’t ranked anywhere in the SERP for keywords that they are more than relevant for. To help get a basic understanding of what best SEO practices let’s consider the “pillars” of SEO:
Create Quality Content
Again, having quality content is the first step in any SEO strategy. A lot of SEO revolves around getting other websites to build links to yours. If you don’t have any content worth linking to its likely that you’ll never end up getting any backlinks. Create original, well-written, and unique articles/videos/apps/etc for your website. Don’t create 15 articles on the same topic either. Spend all that effort into creating one really great article that covers an entire topic.
This is where boyscouts of SEO are tempted to become burglars. Backlinks are really hard to come by (at least quality ones) and there is a lot of incentive to cut corners. Creating your own websites to create backlinks (PBN Links) is really effective but can get your site penalized. Buying links from other websites can work but chances are you’ll end up getting penalized there as well. After all, if they’re selling to you they’ll probably end up selling to Google at some point—and the jig will be up! Practically speaking, you’ll have to buy some links if you want to compete for valuable keywords. Google might say they want quality content but they really don’t know how the F*&# to spot it without backlinks. Even with all their impressive machine-learning, the only way they can find a hidden gem is through some manual intervention.
Overall Website Experience
Search engines take into account many more factors than just backlinks and content quality. User experience generates many ranking factors that help determine where your website will fall in the SERPs. Dwell Time, Bounce Rate, and Page Speed are all factors that will impact your site’s rankings. These can be regarded as indirect SEO signals but should be given a lot of consideration nonetheless. If your site doesn’t load well, is hard to navigate, or doesn’t offer answers to questions Google is going to rank it lower. Or higher, if you’ve got enough backlinks (unless they feel like not ranking it higher, in which case it could rank lower).
Check out this Video from MOZ SEO for a better breakdown:
If you’ve made it this far you might have noticed how many conflicting points I’ve brought up. Do this; unless this. Expect this, but be ready for that. SEO isn’t a static set of rules and search engines like Google do whatever the hell they want, whenever they want, and sometimes go back to what they were doing before. They’re very much a false-prophet in the sense that they’ll tell webmasters to abide by a set of rules, reward them for it for 5 years straight, then change the rules such that it penalizes everyone doing things the old way. Some companies spend millions of dollars developing content that caters to Google’s ranking systems only to have the rug pulled out from under them during major algorithm updates. Google’s normal response? “Keep creating quality content.” In other words, Go F#@& yourself, we do whatever we want. My best advice is to keep things above-the-board, develop great content, have quality site structure, and work your ass off to build your own list of subscribers you don’t need anyone to help you speak to. Google’s approach to indexing the web is failing quickly and their attempts to roll out new “SERP features” to stem the bleeding isn’t working. People like privacy and Google’s entire empire is built on knowing everything about your life.