Who said graphic design is just business-oriented? If you make a good job you can persuade people from every frame to get what you want from them.

Professor Karen Kresge from Kutztown University of Pennsylvania decided to use graphic design to tempt graphic design students to get into world renowned typographer Ilene Strizver’s lecture.

The lecture was called  “Gourmet Typography” and a set of labels and posters were designed inspired by 1950′s packaging.

The labels invite and “encourage” to “all Communication Design students” to attend.

This is one of the three posters that mimicked a a full-page newsprint advertisement. If up to here you didn’t realize they “advertised” the lecture, well, here you’ve got it. They did it! Can you imagine how many students passed through the billboard and didn’t realize it was a lecture promotion?

Point of Purchase

Finally, if you are a Design student at the Kutztown University of Pennsylvania and the previous promotions didn’t catch you, there is no chance you didn’t see this stand. They put a “point of purchase” in the main lobby of the Arts building.

So I’m sure the auditorium was full for the time Prof. Strizver’s gave her lecture.

Although the promotional project was supervised by Prof. Kresge, it was designed by partners Jeremy Scott Cresswell and William Michael Riedel.

What was the lecture about? Oh yeah! It discussed a variety of typographical topics… and not specifically typography applied to gourmet!