Stumble it!
By Ariela Ross posted in Graphics on 24-11-2009
“Now boarding all rows.” To get in the air, you have to choose the right airline for you. Factors such as destination, cost, and bonuses are taken into careful consideration when making the decision on which carrier you will fly. How do we make these choices? Advertising plays its fair part, and creative, innovative, and overall attractive ads for airlines will help to determine whose plane you’ll board.
What is the best way to approach the potential flier? Shall the company go bold, bright, sexy, or subtle? Which colors, fonts, and shapes to use? Are models needed? Creating the perfect ad is certainly no easy task, but one that has resulted in some pretty interesting, awesome, beautiful, provocative, and also rather dull products of the imagination.
Take a look at a selection of varying advertisements / campaigns for world airlines. Which one is your favorite? Is there one that would sell you on an impulse? What repulses you? The world of advertising is vast and with room for much potential. Tell us your favorite in the comment section below.
All advertisements are property of their relative airlines, companies, and/or designers. The use of the images falls under the United States copyright law of Fair Use, as the images are necessary to demonstrate and portray specific pieces of reference. Special note goes to Aviation Explorer for their collection of vintage airline ads.
Provocative Airline Advertisements
Aeromexico: And now, where are you going?
Virgin Atlantic: “Play with with yourself” and “9 inches of pleasure” – Subtext reads: “9-inch private seatback screens, 200 hours of audio/video on demand, 60 movies, over 100 hours of TV, 120 full-screen CD albums and 18 video games. Allplaying on non-stop flights to London and Sydney. Nobody entertains you better in the sky than Virgin Atlantic.
Virgin Atlantic: No Sex Wax [surfboard polish] please, we’re British Airways. Surfboards fly free on Virgin Atlantic.
Spirit Airlines: M.I.L.F. Many Islands, Low Fares
IndiGo: Every supermodel’s favourite airline. Two extra inches of legroom on all our flights.
Virgin America: Arrive beautifully. Outlets at your seat. This is how to fly.
Artistic Airline Advertisements
Hawaiian Airlines: 80th Anniversary. Est. 1929.
Iberia: The Spanish Airline
Tame: Arrived to More Places in Ecuador
Thai Airways: Serving the Whole of Asia from the Hub of Asia
Vintage Airline Advertisements
El Al: Fasten your seatbelts… unfasten your seatbelts… magazine? care for a pillow? check your coat? are you comfortable enough? El Al means ‘to the skies,’ sir… just push the button… just pull the knob… yes, sir… no, sir… coffee, tea, or milk? piece of gum? piece of fruit? yes, ma’am… yes, sir… NO, SIR! coffee, tea, or milk? I’ll do that… I’m not allowed… I’m 28, sir… we’re not allowed. Sir, the wings always do that… no, ma’am… yes, ma’am… feel better? just push the button… just pull the knob… another pillow? isn’t that nice? here’s your dinner… no, sir… PLEASE, SIR! more coffee? fasten your seatbelts…. Shalom… Shalom… Shalom. I feel like I’ve walked all the way from Tel Aviv. I did!
Clean, Simple Airline Advertisements
Air France: Making the Sky the best place on Earth. Attentive cabin crew, exquisite cuisine and wines, seamless service – let us pamper you.
British Airways: This is Not a Plane. This is Open Skies.
British Airways: Go with those who know. Queue: In London, is a line. As in “Please form a queue to board the bus.”
British Airways: Come together this Christmas.
Southwest Airlines: Number-one airline travel site.
More Modern Airline Advertisements
Emirates: Durban. Our hat-trick.
Ethiopian Airlines: Our World Awaits You.
Jetblue: Nice equipment and a great personality.
JetBlue: Our Promise “To continue to bring humanity back to air travel”
JetStar: Bali – Exciting new destinations! Amazing prices!
Southwest: Can you name the airline with low fares on every seat of every flight, everywhere it flies?
Air New Zealand: A lot of people don’t realise we fly to LA and Hong Kong. Why wouldn’t we? We’re going that way anyway. – Subtext: Is it just a Kiwi thing?
Ethiopian Airlines: Take off to more destinations with Ethiopian.
Turkish Airlines: Feel Like a Star (featuring Kevin Costner)
Virgin America: Climb Aboard the Official Airline of Better.
Virgin Express: First minute from Virgin Express. The earlier you book, the cheaper you fly.
